Under the Safe Food for Canadians Regulations (SFCR), test market provisions now apply to all foods. Test marketing food allows exemption from certain regulatory requirements, such as bilingual labelling requirements under the Food and Drug Regulations (FDR) and regulated container sizes under the SFCR.
Test Market Authorizations (TMAs) are issued for the purpose of test marketing a food. The food cannot have been sold previously in Canada in that form and must differ substantially from any other food sold in Canada with respect to its composition, function, state or packaging form.
TMAs that were granted prior to the coming into force date of the Safe Food for Canadians Regulations (SFCR), i.e., January 15, 2019, will continue to be valid for the period for which they were issued, as indicated in authorization letters.